The Importance of Color in Fashion

One of the most important elements in fashion is color. Much like with painting, photography, film, and other visual arts, each color in what we wear can get an emotional response from people around us. Yes, colors can actually influence how people perceive us and consequently feel about us. And it’s impact, according to studies, is said to be immediate and long lasting.

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That’s why in fashion, aside from the fabric, texture, and the design of the clothes, your choice of color as well as the color coordination—or what color goes well with what color—plays a vital role in making the whole ensemble work. And with “work” I mean: are my top and my skirt complementary to one another? Are the colors appropriate to where I’m going or what I’m going to do? And lastly, are my clothes making me look beautiful?

To answer these questions, first, lets look at some of the popular colors and what emotions they radiate:

  • Red – sensual, sexual, power, dominance, determination, passion, strength, attention
  • Orange – joy, success, enthusiasm, warmth, happiness, welcoming, energy
  • Brown – stability, reliability, informal, friendly, approachable, relaxed, down-to-earth
  • Yellow, optimism, stimulating, cheerful, playful, confidence, expressive, alertness, intelligence
  • Pink – healthy, calm, friendly, sweet, compassionate, faithful, femininity
  • Blue – loving, intelligence, authoritative, trust, serious, caring, tranquil, social status, intuitive, honest, integrity, knowledgeable
  • Light Blue – peaceful, sincere, affectionate
  • Black – elegance, authoritative, seductive, mysterious
  • Gray – wise, classy, confidence
  • White – cleanliness, integrity, virtue, status, prosperity

As for the color coordination, we’re going back to basic—-the color wheel. This is really important as your knowledge of the color wheel can actually determine how you’d be able to mix and match the colors of your clothes properly. So without further ado, here are the three primary colors:

color-wheel-primary

Now, as you can see above, in between the three primary colors (red, blue, and yellow) are another set of colors that was formed when two primary colors were mixed. Say, for example, we mix combine yellow and red, we get orange. These new set of colors are called secondary colors.

Taking it a bit further, you get another set of colors when you combine secondary colors with their adjacent primary color. These colors are called tertiary colors and as shown on the image below:

tertiarycolors

Now, how can we apply this knowledge to how we dress? Simple. Here’s how it works:

Primary colors and secondary colors that are side by side on the color wheel are analogous to each other. Analogous means these colors can work well together, which means blue is analogous to green and violet.

For complimentary colors, primary colors and secondary colors that are opposite each other, complements each other well. This means that the color blue or maybe a pair of denim pants, can be enhanced even further with orange, or a blouse with orange floral patterns.

See how easy it is to mix and match clothes when you know the color wheel? So why don’t you try this out today and have fun with your wardrobe. To get fashionable clothes online that offers various women’s wear in many different colors, just visit this site.

*Click the images to view full details on the featured products above

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